{"id":1391649,"date":"2018-05-28T15:52:11","date_gmt":"2018-05-28T13:52:11","guid":{"rendered":"https:\/\/barcodes.cz\/?page_id=1391649"},"modified":"2026-11-13T17:24:23","modified_gmt":"2026-11-13T16:24:23","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/barcodes.cz\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<h1><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<\/span><\/span><\/h1>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Upraveno 13.listopadu 2026<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">V\u00e1\u017e\u00edme si va\u0161eho z\u00e1jmu o na\u0161e webov\u00e9 str\u00e1nky. Ochrana va\u0161eho soukrom\u00ed je pro n\u00e1s velmi d\u016fle\u017eit\u00e1. N\u00ed\u017ee v\u00e1s podrobn\u011b informujeme o nakl\u00e1d\u00e1n\u00ed s va\u0161imi \u00fadaji. Tyto z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f objas\u0148uj\u00ed povahu, rozsah a \u00fa\u010del zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f v r\u00e1mci na\u0161\u00ed online nab\u00eddky a souvisej\u00edc\u00edch webov\u00fdch str\u00e1nek, funkc\u00ed a obsahu, jako\u017e i extern\u00ed online prezentace, nap\u0159. na\u0161eho profilu na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/span><\/span><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Na\u0161e z\u00e1vazky t\u00fdkaj\u00edc\u00ed se ochrany osobn\u00edch \u00fadaj\u016f<\/span><\/span><\/strong><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Spole\u010dnost Barcodes.cz s.r.o. se \u0159\u00edd\u00ed z\u00e1konem o ochran\u011b osobn\u00edch \u00fadaj\u016f \u010d. 110\/2019 Sb. o ochran\u011b osobn\u00edch \u00fadaj\u016f a <\/span><\/span><a href=\"https:\/\/e-sbirka.gov.cz\/sb\/2019\/110?zalozka=text\"><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">na\u0159\u00edzen\u00edm EU 2016\/679<\/span><\/span><\/a><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"> (d\u00e1le jen GDPR), kter\u00e9 stanov\u00ed z\u00e1sady pro nakl\u00e1d\u00e1n\u00ed s osobn\u00edmi \u00fadaji.<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">\u201eOsobn\u00ed informace\u201c nebo \u201eosobn\u00ed \u00fadaje\u201c znamenaj\u00ed informace nebo n\u00e1zor na identifikovanou osobu nebo osobu, kter\u00e1 je p\u0159im\u011b\u0159en\u011b identifikovateln\u00e1. Na osobn\u00ed \u00fadaje shroma\u017e\u010fovan\u00e9 a\/nebo uchov\u00e1van\u00e9 spole\u010dnost\u00ed International Barcodes Limited se vztahuj\u00ed Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti International Barcodes Limited.<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Tyto Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f rovn\u011b\u017e vysv\u011btluj\u00ed, jak zpracov\u00e1v\u00e1me \u201eosobn\u00ed \u00fadaje\u201c o lidech v Evropsk\u00e9 unii (EU), jak to vy\u017eaduje obecn\u00e9 na\u0159\u00edzen\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f (GDPR).<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Tyto z\u00e1sady budeme pravideln\u011b kontrolovat a m\u016f\u017eeme je \u010das od \u010dasu aktualizovat.<\/span><\/span><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Typy osobn\u00edch \u00fadaj\u016f, kter\u00e9 shroma\u017e\u010fujeme a uchov\u00e1v\u00e1me<\/span><\/span><\/strong><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Shroma\u017e\u010fujeme osobn\u00ed \u00fadaje o na\u0161ich u\u017eivatel\u00edch, abychom mohli poskytovat na\u0161e produkty, slu\u017eby a z\u00e1kaznick\u00fd servis. Na\u0161e produkty, slu\u017eby a z\u00e1kaznick\u00e1 podpora jsou poskytov\u00e1ny prost\u0159ednictv\u00edm mnoha platforem, v\u010detn\u011b mimo jin\u00e9 webov\u00fdch str\u00e1nek, telefonn\u00edch aplikac\u00ed, e-mailu a telefonu. Konkr\u00e9tn\u00ed platforma a produkt, slu\u017eba nebo podpora, se kter\u00fdmi interagujete, mohou ovlivnit osobn\u00ed \u00fadaje, kter\u00e9 shroma\u017e\u010fujeme.<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Ne v\u0161echny informace, kter\u00e9 po\u017eadujeme, shroma\u017e\u010fujeme a zpracov\u00e1v\u00e1me, jsou \u201eosobn\u00edmi \u00fadaji\u201c, proto\u017ee v\u00e1s neidentifikuj\u00ed jako konkr\u00e9tn\u00ed osobu. Na tyto \u201eneosobn\u00ed \u00fadaje\u201c se tyto z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f nevztahuj\u00ed. Jeliko\u017e v\u0161ak neosobn\u00ed \u00fadaje mohou b\u00fdt pou\u017e\u00edv\u00e1ny glob\u00e1ln\u011b nebo mohou souviset s existuj\u00edc\u00edmi osobn\u00edmi \u00fadaji, budou v t\u00e9to podob\u011b pova\u017eov\u00e1ny za osobn\u00ed \u00fadaje. Z tohoto d\u016fvodu budou tyto z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f z d\u016fvodu transparentnosti uvedeny oba typy informac\u00ed.<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">V n\u011bkter\u00fdch p\u0159\u00edpadech n\u00e1m u\u017eivatel\u00e9 mohou poskytnout osobn\u00ed \u00fadaje, ani\u017e bychom si je vy\u017e\u00e1dali, nebo prost\u0159edky, kter\u00e9 nejsou ur\u010deny ke shroma\u017e\u010fov\u00e1n\u00ed konkr\u00e9tn\u00edch typ\u016f informac\u00ed. P\u0159esto\u017ee m\u016f\u017eeme podniknout p\u0159im\u011b\u0159en\u00e9 kroky k ochran\u011b t\u011bchto \u00fadaj\u016f, u\u017eivatel obch\u00e1z\u00ed na\u0161e syst\u00e9my, procesy a kontroly, a proto se na poskytnut\u00e9 informace nebudou vztahovat tyto z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f.<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">V ur\u010dit\u00fdch situac\u00edch n\u00e1m u\u017eivatel\u00e9 mohou poskytnout osobn\u00ed \u00fadaje na platform\u00e1ch, kter\u00e9 jsou mimo na\u0161i kontrolu, nap\u0159\u00edklad prost\u0159ednictv\u00edm soci\u00e1ln\u00edch s\u00edt\u00ed nebo f\u00f3r. A\u010dkoli se ve\u0161ker\u00e9 informace, kter\u00e9 shroma\u017e\u010fujeme, \u0159\u00edd\u00ed t\u011bmito z\u00e1sadami ochrany osobn\u00edch \u00fadaj\u016f, platforma, prost\u0159ednictv\u00edm kter\u00e9 byly sd\u011bleny, se bude \u0159\u00eddit vlastn\u00edmi z\u00e1sadami ochrany osobn\u00edch \u00fadaj\u016f.<\/span><\/span><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Jak shroma\u017e\u010fujeme osobn\u00ed \u00fadaje<\/span><\/span><\/strong><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Informace, kter\u00e9 n\u00e1m konkr\u00e9tn\u011b poskytnete<\/span><\/span><\/strong><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">B\u011bhem pou\u017e\u00edv\u00e1n\u00ed na\u0161ich produkt\u016f a slu\u017eeb m\u016f\u017eete b\u00fdt po\u017e\u00e1d\u00e1ni o poskytnut\u00ed ur\u010dit\u00fdch typ\u016f osobn\u00edch \u00fadaj\u016f. To se m\u016f\u017ee st\u00e1t prost\u0159ednictv\u00edm na\u0161ich webov\u00fdch str\u00e1nek, na\u0161ich aplikac\u00ed, na\u0161ich online chatovac\u00edch syst\u00e9m\u016f, na\u0161eho telefonu, pap\u00edrov\u00fdch formul\u00e1\u0159\u016f nebo osobn\u00edch setk\u00e1n\u00ed.<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">M\u016f\u017eeme po\u017eadovat, shroma\u017e\u010fovat nebo zpracov\u00e1vat n\u00e1sleduj\u00edc\u00ed informace:<\/span><\/span><\/p>\n<ul>\n<li><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">\u00dadaje o \u00fa\u010dtu<\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"> \u2013 u\u017eivatelsk\u00e9 jm\u00e9no, heslo<\/span><\/span><\/li>\n<li><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Kontaktn\u00ed \u00fadaje<\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"> \u2013 e-mailov\u00e1 adresa, telefonn\u00ed \u010d\u00edslo, URL adresa webov\u00fdch str\u00e1nek<\/span><\/span><\/li>\n<li><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">\u00dadaje o pobo\u010dce<\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"> \u2013 fyzick\u00e1 adresa, faktura\u010dn\u00ed adresa<\/span><\/span><\/li>\n<li><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">\u00dadaje o toto\u017enosti<\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"> \u2013 cel\u00e9 jm\u00e9no, n\u00e1zev firmy<\/span><\/span><\/li>\n<li><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Obsahov\u00e1 data<\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"> \u2013 textov\u00fd vstup, fotografie, videa<\/span><\/span><\/li>\n<li><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Finan\u010dn\u00ed informace<\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"> \u2013 \u00fadaje o kreditn\u00ed kart\u011b, \u00fadaje o bankovn\u00edm p\u0159evodu, \u00fadaje o zpracovateli plateb, da\u0148ov\u00e1 \u010d\u00edsla.<\/span><\/span><\/li>\n<li><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">U\u017eivatelsky generovan\u00fd obsah<\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"> \u2013 \u010d\u00edsla \u010d\u00e1rov\u00fdch k\u00f3d\u016f, \u010d\u00edsla ISBN, \u010d\u00edsla ISSN, n\u00e1zvy a popisy produkt\u016f, dal\u0161\u00ed informace o produktech, p\u0159\u00edlohy, u\u017eivatelsk\u00e9 profily, u\u017eivatelsk\u00e9 recenze, u\u017eivatelsk\u00e9 zpr\u00e1vy atd.<\/span><\/span><\/li>\n<\/ul>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Informace, kter\u00e9 shroma\u017e\u010fujeme, kdy\u017e pou\u017e\u00edv\u00e1te na\u0161i slu\u017ebu<\/span><\/span><\/strong><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Vedeme z\u00e1znamy o interakc\u00edch, kter\u00e9 s na\u0161imi u\u017eivateli prov\u00e1d\u00edme, v\u010detn\u011b produkt\u016f, slu\u017eeb a z\u00e1kaznick\u00e9 podpory, kterou jsme poskytli. To zahrnuje i interakce na\u0161ich u\u017eivatel\u016f s na\u0161\u00ed platformou, nap\u0159\u00edklad kdy\u017e si u\u017eivatel prohl\u00e9dl str\u00e1nku nebo klikl na tla\u010d\u00edtko.<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Kdy\u017e n\u00e1s kontaktujete, m\u016f\u017eeme shroma\u017e\u010fovat osobn\u00ed \u00fadaje, kter\u00e9 jsou pro komunikaci ned\u00edlnou sou\u010d\u00e1st\u00ed. Nap\u0159\u00edklad pokud n\u00e1s kontaktujete e-mailem, shrom\u00e1\u017ed\u00edme pou\u017eitou e-mailovou adresu.<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">M\u016f\u017eeme shroma\u017e\u010fovat nebo zpracov\u00e1vat n\u00e1sleduj\u00edc\u00ed informace::<\/span><\/span><\/p>\n<ul>\n<li><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Metadata<\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"> \u2013 IP adresa, informace o po\u010d\u00edta\u010di a p\u0159ipojen\u00ed, odkazuj\u00edc\u00ed webov\u00e1 str\u00e1nka, standardn\u00ed informace o webov\u00e9m protokolu, nastaven\u00ed jazyka, \u010dasov\u00e9 p\u00e1smo atd.<\/span><\/span><\/li>\n<li><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Informace o za\u0159\u00edzen\u00ed<\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"> \u2013 identifik\u00e1tor za\u0159\u00edzen\u00ed, typ za\u0159\u00edzen\u00ed, pluginy za\u0159\u00edzen\u00ed, hardwarov\u00e9 mo\u017enosti atd.<\/span><\/span><\/li>\n<li><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Akce<\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"> \u2013 zobrazen\u00e9 str\u00e1nky, kliknut\u00ed na tla\u010d\u00edtka, \u010das str\u00e1ven\u00fd prohl\u00ed\u017een\u00edm, kl\u00ed\u010dov\u00e1 slova pro vyhled\u00e1v\u00e1n\u00ed atd.<\/span><\/span><\/li>\n<li><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">\u00dadaje o u\u017e\u00edv\u00e1n\u00ed<\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"> \u2013 nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu<\/span><\/span><\/li>\n<\/ul>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Soubory cookie<\/span><\/span><\/strong><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">My a t\u0159et\u00ed strany, se kter\u00fdmi spolupracujeme, m\u016f\u017eeme v souvislosti s va\u0161\u00edm pou\u017e\u00edv\u00e1n\u00edm na\u0161ich webov\u00fdch str\u00e1nek, webov\u00fdch str\u00e1nek t\u0159et\u00edch stran a mobiln\u00edch aplikac\u00ed pou\u017e\u00edvat soubory cookie, webov\u00e9 maj\u00e1ky, tagy, skripty, lok\u00e1ln\u00ed sd\u00edlen\u00e9 objekty, jako je HTML5 a Flash (n\u011bkdy naz\u00fdvan\u00e9 \u201eflash cookies\u201c), reklamn\u00ed identifik\u00e1tory (v\u010detn\u011b mobiln\u00edch identifik\u00e1tor\u016f, jako je IDFA od Apple nebo reklamn\u00ed ID od Google) a podobn\u00e9 technologie (\u201esoubory cookie\u201c). Soubory cookie mohou m\u00edt jedine\u010dn\u00e9 identifik\u00e1tory a nach\u00e1zet se mimo jin\u00e9 ve va\u0161em po\u010d\u00edta\u010di nebo mobiln\u00edm za\u0159\u00edzen\u00ed, v e-mailech, kter\u00e9 v\u00e1m zas\u00edl\u00e1me, a na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. Soubory cookie mohou p\u0159en\u00e1\u0161et informace o v\u00e1s a va\u0161em pou\u017e\u00edv\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek, jako je typ va\u0161eho prohl\u00ed\u017ee\u010de, preference vyhled\u00e1v\u00e1n\u00ed, IP adresa, \u00fadaje t\u00fdkaj\u00edc\u00ed se reklam, kter\u00e9 v\u00e1m byly zobrazeny nebo na kter\u00e9 jste klikli, a datum a \u010das va\u0161eho pou\u017e\u00edv\u00e1n\u00ed. Soubory cookie mohou b\u00fdt trval\u00e9 nebo ukl\u00e1dat pouze b\u011bhem jednotliv\u00e9 relace.<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">\u00da\u010dely, pro kter\u00e9 pou\u017e\u00edv\u00e1me soubory cookie na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, zahrnuj\u00ed:<\/span><\/span><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">\u00da\u010del<\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"> : <\/span><\/span><em><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Vysv\u011btlen\u00ed<\/span><\/span><\/em><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Procesy: <\/span><\/span><\/strong><em><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Jejich \u00fa\u010delem je zajistit, aby na\u0161e webov\u00e9 str\u00e1nky a slu\u017eby fungovaly tak, jak o\u010dek\u00e1v\u00e1te.<\/span><\/span><\/em><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Ov\u011b\u0159ov\u00e1n\u00ed, zabezpe\u010den\u00ed a dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f: <\/span><\/span><\/strong><em><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Jsou ur\u010deny k prevenci podvod\u016f, ochran\u011b va\u0161ich dat p\u0159ed v\u0161emi neopr\u00e1vn\u011bn\u00fdmi stranami a k \u200b\u200bdodr\u017eov\u00e1n\u00ed z\u00e1konn\u00fdch po\u017eadavk\u016f.<\/span><\/span><\/em><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">P\u0159edvolby: <\/span><\/span><\/strong><em><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Slou\u017e\u00ed k zapamatov\u00e1n\u00ed informac\u00ed o tom, jak preferujete, aby se webov\u00e9 str\u00e1nky chovaly a vypadaly<\/span><\/span><\/em><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"> &#8230;<\/span><\/span><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Ozn\u00e1men\u00ed<\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"> : <\/span><\/span><em><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Jejich \u00fa\u010delem je povolit nebo zabr\u00e1nit zobrazov\u00e1n\u00ed ozn\u00e1men\u00ed o informac\u00edch nebo mo\u017enostech, o kter\u00fdch si mysl\u00edme, \u017ee by mohly zlep\u0161it va\u0161e pou\u017e\u00edv\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek. M\u016f\u017eeme nap\u0159\u00edklad pou\u017e\u00edt soubor cookie, kter\u00fd n\u00e1m zabr\u00e1n\u00ed v zobrazen\u00ed ozn\u00e1men\u00ed o registraci k odb\u011bru e-mail\u016f, pokud jste ho ji\u017e vid\u011bli.<\/span><\/span><\/em><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Reklama<\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"> : <\/span><\/span><em><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Jejich \u00fa\u010delem je zv\u00fd\u0161it relevantnost reklamy pro u\u017eivatele a zv\u00fd\u0161it jej\u00ed hodnotu pro inzerenty. M\u016f\u017eeme nap\u0159\u00edklad pou\u017e\u00edvat soubory cookie k zobrazov\u00e1n\u00ed reklam zalo\u017een\u00fdch na va\u0161ich z\u00e1jmech, jako jsou reklamy zobrazovan\u00e9 na z\u00e1klad\u011b va\u0161ich n\u00e1v\u0161t\u011bv jin\u00fdch webov\u00fdch str\u00e1nek nebo k informov\u00e1n\u00ed o tom, zda jste ned\u00e1vno klikli na reklamu.<\/span><\/span><\/em><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Analytika: <\/span><\/span><\/strong><em><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Je ur\u010dena k tomu, abychom pochopili, jak n\u00e1v\u0161t\u011bvn\u00edci pou\u017e\u00edvaj\u00ed na\u0161e webov\u00e9 str\u00e1nky. M\u016f\u017eeme nap\u0159\u00edklad pou\u017e\u00edvat soubor cookie, kter\u00fd n\u00e1m \u0159\u00edk\u00e1, jak na\u0161e n\u00e1vrhy vyhled\u00e1v\u00e1n\u00ed koreluj\u00ed s va\u0161imi interakcemi na vyhled\u00e1vac\u00edch str\u00e1nk\u00e1ch.<\/span><\/span><\/em><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">N\u011bkter\u00e9 p\u0159edvolby pro soubory cookie m\u016f\u017eete nastavit v nastaven\u00ed za\u0159\u00edzen\u00ed nebo prohl\u00ed\u017ee\u010de, ale to m\u016f\u017ee ovlivnit funk\u010dnost na\u0161ich webov\u00fdch str\u00e1nek. Zp\u016fsob zak\u00e1z\u00e1n\u00ed soubor\u016f cookie se m\u016f\u017ee li\u0161it v z\u00e1vislosti na za\u0159\u00edzen\u00ed a prohl\u00ed\u017ee\u010di, ale obvykle jej lze nal\u00e9zt v p\u0159edvolb\u00e1ch za\u0159\u00edzen\u00ed nebo prohl\u00ed\u017ee\u010de nebo v nastaven\u00ed zabezpe\u010den\u00ed. Nap\u0159\u00edklad za\u0159\u00edzen\u00ed se syst\u00e9my iOS a Android maj\u00ed nastaven\u00ed, kter\u00e1 jsou navr\u017eena tak, aby omezila formy sledov\u00e1n\u00ed reklam. Upozor\u0148ujeme, \u017ee zm\u011bna kter\u00e9hokoli z t\u011bchto nastaven\u00ed nezabr\u00e1n\u00ed zobrazov\u00e1n\u00ed ur\u010dit\u00fdch reklam.<\/span><\/span><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Odkazy na jin\u00e9 str\u00e1nky<\/span><\/span><\/strong><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch naraz\u00edte na odkazy na webov\u00e9 str\u00e1nky t\u0159et\u00edch stran. Tyto odkazy mohou poch\u00e1zet od n\u00e1s nebo se mohou jevit jako obsah generovan\u00fd jin\u00fdmi u\u017eivateli. Tyto odkazovan\u00e9 str\u00e1nky nejsou pod na\u0161\u00ed kontrolou, a proto neneseme odpov\u011bdnost za jejich jedn\u00e1n\u00ed. Ne\u017e poskytnete sv\u00e9 osobn\u00ed \u00fadaje prost\u0159ednictv\u00edm jak\u00fdchkoli jin\u00fdch webov\u00fdch str\u00e1nek, doporu\u010dujeme v\u00e1m prostudovat si podm\u00ednky pou\u017e\u00edv\u00e1n\u00ed dan\u00fdch webov\u00fdch str\u00e1nek a jejich z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f.<\/span><\/span><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Jak pou\u017e\u00edv\u00e1me osobn\u00ed \u00fadaje<\/span><\/span><\/strong><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Informace, kter\u00e9 po\u017eadujeme, shroma\u017e\u010fujeme a jak je zpracov\u00e1v\u00e1me, slou\u017e\u00ed prim\u00e1rn\u011b k tomu, abychom u\u017eivatel\u016fm poskytli produkt nebo slu\u017ebu, o kterou se zaj\u00edmaj\u00ed. Konkr\u00e9tn\u011bji m\u016f\u017eeme va\u0161e osobn\u00ed \u00fadaje pou\u017e\u00edt k n\u00e1sleduj\u00edc\u00edm \u00fa\u010del\u016fm:<\/span><\/span><\/p>\n<ul>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">abychom v\u00e1m mohli poskytnout na\u0161e slu\u017eby nebo produkt, o kter\u00fd jste po\u017e\u00e1dali;<\/span><\/span><\/li>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">abychom v\u00e1m poskytli technickou nebo jinou podporu;<\/span><\/span><\/li>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">k zodpov\u011bzen\u00ed dotaz\u016f ohledn\u011b na\u0161ich slu\u017eeb nebo k vy\u0159\u00edzen\u00ed st\u00ed\u017enosti;<\/span><\/span><\/li>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">k propagaci na\u0161ich dal\u0161\u00edch program\u016f, produkt\u016f nebo slu\u017eeb, kter\u00e9 by v\u00e1s mohly zaj\u00edmat (pokud jste se z odb\u011bru takov\u00e9 komunikace neodhl\u00e1sili);<\/span><\/span><\/li>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">abychom umo\u017enili lad\u011bn\u00ed, testov\u00e1n\u00ed a dal\u0161\u00ed provoz na\u0161ich platforem;<\/span><\/span><\/li>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">prov\u00e1d\u011bt anal\u00fdzu dat, v\u00fdzkum a jinak budovat a vylep\u0161ovat na\u0161e platformy;<\/span><\/span><\/li>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">dodr\u017eovat z\u00e1konn\u00e9 a regula\u010dn\u00ed povinnosti;<\/span><\/span><\/li>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">pokud z\u00e1kon povoluje nebo vy\u017eaduje jinak; nebo<\/span><\/span><\/li>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">pro jin\u00e9 \u00fa\u010dely s va\u0161\u00edm souhlasem, pokud sv\u016fj souhlas pro tyto \u00fa\u010dely neodvol\u00e1te.<\/span><\/span><\/li>\n<\/ul>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">D\u016fvody \u201ez\u00e1konn\u00e9ho zpracov\u00e1n\u00ed\u201c, na jejich\u017e z\u00e1klad\u011b budeme pou\u017e\u00edvat osobn\u00ed \u00fadaje na\u0161ich u\u017eivatel\u016f, jsou (mimo jin\u00e9):<\/span><\/span><\/p>\n<ul>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">kdy\u017e u\u017eivatel ud\u011blil souhlas;<\/span><\/span><\/li>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">je-li to nezbytn\u00e9 pro pln\u011bn\u00ed smlouvy, jej\u00ed\u017e je u\u017eivatel stranou;<\/span><\/span><\/li>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">zpracov\u00e1n\u00ed je nezbytn\u00e9 pro spln\u011bn\u00ed na\u0161ich z\u00e1konn\u00fdch povinnost\u00ed;<\/span><\/span><\/li>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">zpracov\u00e1n\u00ed je nezbytn\u00e9 k ochran\u011b \u017eivotn\u011b d\u016fle\u017eit\u00fdch z\u00e1jm\u016f na\u0161ich u\u017eivatel\u016f nebo jin\u00e9 fyzick\u00e9 osoby.<\/span><\/span><\/li>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">zpracov\u00e1n\u00ed prob\u00edh\u00e1 v r\u00e1mci na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f, pokud tyto z\u00e1jmy neporu\u0161uj\u00ed pr\u00e1va na\u0161ich u\u017eivatel\u016f.<\/span><\/span><\/li>\n<\/ul>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Kdy zve\u0159ej\u0148ujeme osobn\u00ed \u00fadaje<\/span><\/span><\/strong><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Na\u0161i poskytovatel\u00e9 slu\u017eeb t\u0159et\u00edch stran<\/span><\/span><\/strong><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Osobn\u00ed \u00fadaje u\u017eivatel\u016f mohou b\u00fdt uchov\u00e1v\u00e1ny nebo zpracov\u00e1v\u00e1ny na\u0161\u00edm jm\u00e9nem mimo \u010ceskou republiku, a to i \u201ev cloudu\u201c, na\u0161imi extern\u00edmi poskytovateli slu\u017eeb. Na\u0161i extern\u00ed poskytovatel\u00e9 slu\u017eeb jsou smluvn\u011b v\u00e1z\u00e1ni pou\u017e\u00edvat va\u0161e osobn\u00ed \u00fadaje pouze na\u0161\u00edm jm\u00e9nem a podle na\u0161ich pokyn\u016f.<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Mezi na\u0161e extern\u00ed poskytovatele slu\u017eeb pat\u0159\u00ed:<\/span><\/span><\/p>\n<ul>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Poskytovatel\u00e9 cloudov\u00e9ho hostingu, \u00falo\u017ei\u0161\u0165, s\u00edt\u00ed a souvisej\u00edc\u00edch slu\u017eeb<\/span><\/span><\/li>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Poskytovatel\u00e9 e-mailov\u00fdch zpr\u00e1v<\/span><\/span><\/li>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Poskytovatel\u00e9 platebn\u00edch a bankovn\u00edch slu\u017eeb<\/span><\/span><\/li>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Poskytovatel\u00e9 marketingu a analytiky<\/span><\/span><\/li>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Poskytovatel\u00e9 zabezpe\u010den\u00ed<\/span><\/span><\/li>\n<\/ul>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Aplikace t\u0159et\u00edch stran<\/span><\/span><\/strong><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Prost\u0159ednictv\u00edm rozhran\u00ed API spole\u010dnosti International Barcodes Limited mohou u\u017eivatel\u00e9 ud\u011blit aplikac\u00edm t\u0159et\u00edch stran p\u0159\u00edstup ke sv\u00e9mu \u00fa\u010dtu International Barcodes Limited. V z\u00e1vislosti na ud\u011blen\u00fdch opr\u00e1vn\u011bn\u00edch mohou m\u00edt tyto aplikace p\u0159\u00edstup k n\u011bkter\u00fdm osobn\u00edm \u00fadaj\u016fm nebo prov\u00e1d\u011bt akce jm\u00e9nem u\u017eivatel\u016f. Tyto aplikace t\u0159et\u00edch stran nejsou n\u00e1mi kontrolov\u00e1ny a \u0159\u00edd\u00ed se jejich vlastn\u00edmi z\u00e1sadami ochrany osobn\u00edch \u00fadaj\u016f. U\u017eivatel\u00e9 mohou aplikac\u00edm t\u0159et\u00edch stran zabr\u00e1nit v p\u0159\u00edstupu ke sv\u00fdm dat\u016fm prost\u0159ednictv\u00edm sv\u00e9ho nastaven\u00ed.<\/span><\/span><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Dal\u0161\u00ed zve\u0159ejn\u011bn\u00ed a p\u0159evody<\/span><\/span><\/strong><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Va\u0161e osobn\u00ed \u00fadaje m\u016f\u017eeme tak\u00e9 sd\u011blit t\u0159et\u00edm stran\u00e1m pro n\u00e1sleduj\u00edc\u00ed \u00fa\u010dely:<\/span><\/span><\/p>\n<ul>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">pokud je to nezbytn\u00e9 k poskytnut\u00ed na\u0161ich slu\u017eeb nebo produktu, o kter\u00fd jste po\u017e\u00e1dali;<\/span><\/span><\/li>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">dost\u00e1v\u00e1me soudn\u00ed p\u0159\u00edkazy, p\u0159edvol\u00e1n\u00ed nebo jin\u00e9 \u017e\u00e1dosti o informace od org\u00e1n\u016f \u010dinn\u00fdch v trestn\u00edm \u0159\u00edzen\u00ed;<\/span><\/span><\/li>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">pokud z\u00e1kon povoluje nebo vy\u017eaduje jinak; nebo<\/span><\/span><\/li>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">pro jin\u00e9 \u00fa\u010dely s va\u0161\u00edm souhlasem.<\/span><\/span><\/li>\n<\/ul>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Jeliko\u017e jsme glob\u00e1ln\u00ed organizac\u00ed s kancel\u00e1\u0159emi po cel\u00e9m sv\u011bt\u011b, mohou va\u0161e osobn\u00ed \u00fadaje zpracov\u00e1vat zam\u011bstnanci v kter\u00e9koli z na\u0161ich kancel\u00e1\u0159\u00ed.<\/span><\/span><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">P\u0159\u00edstup k va\u0161im osobn\u00edm \u00fadaj\u016fm, jejich oprava nebo stahov\u00e1n\u00ed<\/span><\/span><\/strong><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">M\u00e1te pr\u00e1vo po\u017e\u00e1dat o p\u0159\u00edstup k osobn\u00edm \u00fadaj\u016fm, kter\u00e9 o v\u00e1s spole\u010dnost International Barcodes Limited uchov\u00e1v\u00e1. Pokud se nevztahuje na v\u00fdjimku, mus\u00edme v\u00e1m umo\u017enit nahl\u00e9dnout do osobn\u00edch \u00fadaj\u016f, kter\u00e9 o v\u00e1s uchov\u00e1v\u00e1me, v p\u0159im\u011b\u0159en\u00e9 lh\u016ft\u011b, bez nep\u0159im\u011b\u0159en\u00fdch n\u00e1klad\u016f a zdarma. Pokud si p\u0159ejete p\u0159\u00edstup k informac\u00edm, kter\u00e9 nejsou prost\u0159ednictv\u00edm platformy dostupn\u00e9, nebo si p\u0159ejete st\u00e1hnout v\u0161echny osobn\u00ed \u00fadaje, kter\u00e9 o v\u00e1s uchov\u00e1v\u00e1me, v p\u0159enosn\u00e9m form\u00e1tu, kontaktujte pros\u00edm na\u0161eho pov\u011b\u0159ence pro ochranu osobn\u00edch \u00fadaj\u016f.<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">M\u00e1te tak\u00e9 pr\u00e1vo po\u017e\u00e1dat o opravu osobn\u00edch \u00fadaj\u016f, kter\u00e9 o v\u00e1s uchov\u00e1v\u00e1me. Pokud pot\u0159ebujete pomoc, kontaktujte pros\u00edm na\u0161i z\u00e1kaznickou podporu.<\/span><\/span><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Uplatn\u011bn\u00ed va\u0161ich dal\u0161\u00edch pr\u00e1v<\/span><\/span><\/strong><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">M\u00e1te \u0159adu dal\u0161\u00edch pr\u00e1v t\u00fdkaj\u00edc\u00edch se osobn\u00edch \u00fadaj\u016f, kter\u00e9 o v\u00e1s spole\u010dnost International Barcodes Limited uchov\u00e1v\u00e1. Uplat\u0148ov\u00e1n\u00ed t\u011bchto pr\u00e1v v\u0161ak m\u016f\u017ee b\u00fdt omezeno. To je z velk\u00e9 \u010d\u00e1sti d\u00e1no povahou produkt\u016f a slu\u017eeb, kter\u00e9 poskytujeme. Velk\u00e1 \u010d\u00e1st \u00fadaj\u016f, kter\u00e9 shroma\u017e\u010fujeme, slou\u017e\u00ed k usnadn\u011bn\u00ed uzav\u00edr\u00e1n\u00ed smluv mezi u\u017eivateli, usnadn\u011bn\u00ed plateb a poskytov\u00e1n\u00ed ochrany opr\u00e1vn\u011bn\u00fdm u\u017eivatel\u016fm na\u0161eho tr\u017ei\u0161t\u011b \u2013 toto pou\u017eit\u00ed \u00fadaj\u016f je chr\u00e1n\u011bno n\u00ed\u017ee uveden\u00fdmi pr\u00e1vy.<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">M\u00e1te pr\u00e1vo:<\/span><\/span><\/p>\n<ul>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">odhl\u00e1\u0161en\u00ed z p\u0159\u00edm\u00e9ho marketingu a profilov\u00e1n\u00ed pro marketingov\u00e9 \u00fa\u010dely<\/span><\/span><\/li>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">vymaz\u00e1n\u00ed<\/span><\/span><\/li>\n<li><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">do\u010dasn\u00e9 omezen\u00ed zpracov\u00e1n\u00ed.<\/span><\/span><\/li>\n<\/ul>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">V\u00fdmaz<\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"> \u2013 N\u011bkter\u00e9 osobn\u00ed \u00fadaje a obsah generovan\u00fd u\u017eivateli nelze smazat, proto\u017ee se pou\u017e\u00edvaj\u00ed k zaznamen\u00e1v\u00e1n\u00ed smluv, dokumentaci finan\u010dn\u00edch transakc\u00ed a k poskytov\u00e1n\u00ed d\u016fle\u017eit\u00fdch informac\u00ed o produktech pro maloobchodn\u00ed trh. V p\u0159\u00edpad\u011b neosobn\u00edch \u00fadaj\u016f, kter\u00e9 lze propojit s osobn\u00edmi \u00fadaji, budou bu\u010f vymaz\u00e1ny, nebo jinak anonymizov\u00e1ny z osobn\u00edch \u00fadaj\u016f.<\/span><\/span><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Do\u010dasn\u00e9 omezen\u00ed zpracov\u00e1n\u00ed<\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"> \u2013 za ur\u010dit\u00fdch okolnost\u00ed m\u016f\u017eete toto pr\u00e1vo uplatnit, zejm\u00e9na pokud se domn\u00edv\u00e1te, \u017ee osobn\u00ed \u00fadaje, kter\u00e9 m\u00e1me k dispozici, nejsou p\u0159esn\u00e9, nebo pokud se domn\u00edv\u00e1te, \u017ee nem\u00e1me opr\u00e1vn\u011bn\u00e9 d\u016fvody pro zpracov\u00e1n\u00ed va\u0161ich \u00fadaj\u016f. V obou p\u0159\u00edpadech m\u016f\u017eete toto pr\u00e1vo uplatnit kontaktov\u00e1n\u00edm na\u0161eho pov\u011b\u0159ence pro ochranu osobn\u00edch \u00fadaj\u016f.<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Pokud nen\u00ed uvedeno jinde, mohou u\u017eivatel\u00e9 uplatnit kter\u00e9koli z v\u00fd\u0161e uveden\u00fdch pr\u00e1v kontaktov\u00e1n\u00edm na\u0161eho pov\u011b\u0159ence pro ochranu osobn\u00edch \u00fadaj\u016f.<\/span><\/span><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Zabezpe\u010den\u00ed<\/span><\/span><\/strong><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">K ochran\u011b osobn\u00edch \u00fadaj\u016f, kter\u00e9 n\u00e1m jsou poskytnuty, pou\u017e\u00edv\u00e1me r\u016fzn\u00e1 ochrann\u00e1 opat\u0159en\u00ed, a to jak b\u011bhem p\u0159enosu, tak i po jejich obdr\u017een\u00ed. \u017d\u00e1dn\u00e1 metoda p\u0159enosu p\u0159es internet nebo prost\u0159ednictv\u00edm mobiln\u00edho za\u0159\u00edzen\u00ed, ani metoda elektronick\u00e9ho ukl\u00e1d\u00e1n\u00ed v\u0161ak nen\u00ed 100% bezpe\u010dn\u00e1. Proto i kdy\u017e se sna\u017e\u00edme pou\u017e\u00edvat komer\u010dn\u011b p\u0159ijateln\u00e9 prost\u0159edky k ochran\u011b va\u0161ich osobn\u00edch \u00fadaj\u016f, nem\u016f\u017eeme zaru\u010dit jejich absolutn\u00ed bezpe\u010dnost.<\/span><\/span><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Zm\u011bny t\u011bchto z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f<\/span><\/span><\/strong><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Tyto Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f m\u016f\u017eeme \u010das od \u010dasu revidovat. Nejnov\u011bj\u0161\u00ed verze Z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f upravuje shroma\u017e\u010fov\u00e1n\u00ed, pou\u017e\u00edv\u00e1n\u00ed a zve\u0159ej\u0148ov\u00e1n\u00ed informac\u00ed o v\u00e1s a bude k dispozici zde. Pokud provedeme podstatn\u00e9 zm\u011bny v t\u011bchto Z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f, zve\u0159ejn\u00edme zde ozn\u00e1men\u00ed s datem \u00fa\u010dinnosti zm\u011bn. Pokra\u010dov\u00e1n\u00edm v p\u0159\u00edstupu na na\u0161e webov\u00e9 str\u00e1nky nebo jejich pou\u017e\u00edv\u00e1n\u00edm po nabyt\u00ed \u00fa\u010dinnosti t\u011bchto zm\u011bn souhlas\u00edte s revidovan\u00fdmi Z\u00e1sadami ochrany osobn\u00edch \u00fadaj\u016f.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Kontaktovat na\u0161eho pov\u011b\u0159ence pro ochranu osobn\u00edch \u00fadaj\u016f<\/span><\/span><\/strong><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Pokud m\u00e1te dotaz nebo st\u00ed\u017enost ohledn\u011b zp\u016fsobu, jak\u00fdm nakl\u00e1d\u00e1me s va\u0161imi osobn\u00edmi \u00fadaji, nebo pokud chcete uplatnit sv\u00e1 pr\u00e1va na ochranu osobn\u00edch \u00fadaj\u016f v souvislosti s osobn\u00edmi \u00fadaji, kter\u00e9 o v\u00e1s uchov\u00e1v\u00e1me, m\u016f\u017eete kontaktovat na\u0161eho pov\u011b\u0159ence pro ochranu osobn\u00edch \u00fadaj\u016f n\u00e1sleduj\u00edc\u00edm zp\u016fsobem:<\/span><\/span><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">E-mailem:<\/span><\/span><\/strong><br \/>\n<span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"> info@barcodes.cz<\/span><\/span><\/p>\n<p><strong>By Mail:<\/strong><br \/>\nBarcodes.cz s.r.o.<br \/>\nOsoba pov\u011b\u0159en\u00e1 ochranu soukrom\u00fdch \u00fadaj\u016f<br \/>\nDivok\u00e1 \u0160\u00e1rka 22\/7<br \/>\n164 99 Praha 6<br \/>\n\u010cesk\u00e1 Republika<\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Pro \u00fa\u010dely GDPR je n\u00e1\u0161 pov\u011b\u0159enec pro ochranu osobn\u00edch \u00fadaj\u016f z\u00e1rove\u0148 na\u0161\u00edm pov\u011b\u0159encem pro ochranu osobn\u00edch \u00fadaj\u016f (DPO).<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">I kdy\u017e se sna\u017e\u00edme st\u00ed\u017enosti \u0159e\u0161it rychle a neform\u00e1ln\u011b, pokud si p\u0159ejete podat form\u00e1ln\u00ed st\u00ed\u017enost na poru\u0161en\u00ed soukrom\u00ed, \u017e\u00e1d\u00e1me v\u00e1s, abyste ji podali p\u00edsemn\u011b na\u0161emu pov\u011b\u0159enci pro ochranu osobn\u00edch \u00fadaj\u016f, a to po\u0161tou nebo e-mailem, jak je uvedeno v\u00fd\u0161e. Va\u0161i form\u00e1ln\u00ed st\u00ed\u017enost potvrd\u00edme do 10 pracovn\u00edch dn\u016f od jej\u00edho p\u0159ijet\u00ed.<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Pokud va\u0161i st\u00ed\u017enost na poru\u0161en\u00ed ochrany osobn\u00edch \u00fadaj\u016f nevy\u0159e\u0161\u00edme k va\u0161\u00ed spokojenosti, m\u016f\u017eete podat st\u00ed\u017enost na platform\u011b Evropsk\u00e9 komise pro online \u0159e\u0161en\u00ed spor\u016f (OS) pro spot\u0159ebitele: <\/span><\/span><a href=\"https:\/\/ec.europa.eu\/consumers\/odr\/main\/index.cfm?event=main.home.chooseLanguage\/\"><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">https:\/\/ec.europa.eu\/consumers\/odr\/main\/index.cfm?event=main.home.chooseLanguage\/<\/span><\/span><\/a><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"> .<\/span><\/span><\/p>\n<p>If you are in the European Union, you can choose to instead lodge a complaint with your local Data Protection Authority (DPA). The list of DPAs is at <a href=\"http:\/\/ec.europa.eu\/justice\/article-29\/structure\/data-protection-authorities\/index_en.htm\">http:\/\/ec.europa.eu\/justice\/article-29\/structure\/data-protection-authorities\/index_en.htm<\/a>.<\/p>\n<p>\u00a9 Copyright 2021 Barcodes.cz s.r.o.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Further Information<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Relevant Legal Basis for Data Collection in the EU<\/strong><\/p>\n<p>In accordance with Art. 13 GDPR, we inform you about the legal basis of our data processing. Unless the legal basis in the data protection declaration is mentioned, the following applies: The legal basis for obtaining consent is Article 6 (1) lit. a and Art. 7 DSGVO, the legal basis for the processing for the performance of our services and the execution of contractual measures as well as the response to inquiries is Art. 6 (1) lit. b DSGVO, the legal basis for processing in order to fulfil our legal obligations is Art. 6 (1) lit. c DSGVO and the legal basis for processing in order to safeguard our legitimate interests is Article 6 (1) lit. f DSGVO. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d DSGVO as legal basis.<\/p>\n<p><strong>Safety measures<\/strong><\/p>\n<p>We take appropriate technical measures in accordance with Art. 32 GDPR, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different likelihood and severity of the risk to the rights and freedoms of natural persons and organizational measures to ensure a level of protection appropriate to the risk.<\/p>\n<p>Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as their access, input, disclosure, availability and separation. We have also set up procedures to ensure the enjoyment of data subject rights, data deletion and data vulnerability. Furthermore, we consider the protection of personal data already in the development, or selection of hardware, software and procedures, according to the principle of data protection through technology design and privacy-friendly default settings (Article 25 DSGVO).<\/p>\n<p><strong>Collaboration with processors and third parties<\/strong><\/p>\n<p>If in the context of our processing, we disclose data to other persons and companies (contract processors or third parties), transmit them to them or otherwise grant access to the data, this will only be done on the basis of legal permission (eg if transmission of the data to third parties, as required by payment service providers, pursuant to Art. 6 (1) (b) GDPR to fulfil the contract), you have consented to a legal obligation or based on our legitimate interests (eg the use of agents, web hosters, etc.).<\/p>\n<p>If we commission third parties to process data on the basis of a so-called \u201ccontract processing contract\u201d, this is done on the basis of Art. 28 GDPR<\/p>\n<p><strong>Transfers to third countries<\/strong><\/p>\n<p>If we process data in a third country (ie outside the European Union (EU) or the European Economic Area (EEA)) or in the context of the use of third-party services or disclosure or transmission of data to third parties, this will only be done if it is to fulfil our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only in the presence of the special conditions of Art. 44 et seq. DSGVO. That the processing is e.g. on the basis of specific guarantees, such as the officially recognized level of data protection (eg for the US through the Privacy Shield) or compliance with officially recognized special contractual obligations (so-called \u201cstandard contractual clauses\u201d.<\/p>\n<p><strong>Rights of data subjects<\/strong><\/p>\n<p>You have the right to ask for confirmation as to whether the data in question is being processed and for information about this data as well as for further information and a copy of the data in accordance with Art. 15 GDPR. You have accordingly. Art. 16 DSGVO has the right to demand the completion of the data concerning you or the correction of the incorrect data concerning you. In accordance with Art. 17 GDPR, they have the right to demand that the relevant data be deleted immediately or, alternatively, to require a restriction of the processing of data in accordance with Art. 18 GDPR. You have the right to demand that the data relating to you, which you have provided to us, be obtained in accordance with Art. 20 GDPR and request their transmission to other persons responsible. You have gem. Art. 77 DSGVO has the right to file a complaint with the competent supervisory authority.<\/p>\n<p><strong>Deletion of data<\/strong><\/p>\n<p>The data processed by us are deleted or limited in their processing in accordance with Articles 17 and 18 of GDPR. Unless explicitly stated in this privacy policy, the data stored by us are deleted as soon as they are no longer required for their purpose and the deletion does not conflict with any statutory storage requirements. Unless the data is deleted because it is required for other and legitimate purposes, its processing will be restricted. That The data is blocked and not processed for other purposes. This applies, for example to data that must be kept for commercial or tax reasons.<\/p>\n<p><strong>Order processing in the online shop and customer account<\/strong><\/p>\n<p>We process the data of our customers as part of the ordering process in our online shop to allow them to select and order the selected products and services, as well as their payment and delivery, or execution.<\/p>\n<p>The processed data includes inventory data, communication data, contract data, payment data and persons affected by the processing belonging to our customers, prospects and other business partners. Processing is for the purpose of providing contractual services in the context of the operation of an online shop, billing, delivery and customer service. Here we use session cookies for the storage of the shopping cart contents and permanent cookies for the storage of the login status.<\/p>\n<p>Processing is based on Art. 6 para. 1 lit. b (execution of order transactions) and c (legally required archiving) DSGVO. The information marked as required for the establishment and fulfilment of the contract is required. We disclose the data to third parties only in the context of extradition, payment or the context of legal permissions and obligations to legal advisors and authorities. The data will be processed in third countries only if necessary for the fulfilment of the contract (for example, on customer\u2019s request upon delivery or payment).<\/p>\n<p>On some websites, users can optionally create a user account, in particular by being able to view their orders. As part of the registration, the necessary mandatory information will be communicated to the users. The user accounts are not public and can not be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, subject to their retention for commercial or tax law reasons according to Art. 6 para. 1 lit. c DSGVO necessary. Information in the customer account remains until its deletion with subsequent archiving in case of a legal obligation. It is the responsibility of the users to secure their data upon termination before the end of the contract.<\/p>\n<p>As part of the registration and re-registration and use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user\u2019s protection against misuse and other unauthorized use. A transfer of these data to third parties does not take place unless it is necessary for the prosecution of our claims or there is a legal obligation in accordance with Art. 6 para. 1 lit. c DSGVO.<\/p>\n<p>The deletion takes place after the expiry of the legal warranty and comparable obligations, and the necessity of keeping the data is checked every three years; in the case of legal archiving obligations, the deletion takes place after its expiration (end of commercial law (6 years) and tax law (10 years) retention obligation).<\/p>\n<p><strong>External payment service providers<\/strong><\/p>\n<p>We use external payment service providers, through whose platforms the users and we can make payment transactions. These providers have their own privacy policies that apply to the data they collect. Eg<br \/>\nPaypal (<a href=\"https:\/\/www.paypal.com\/webapps\/mpp\/ua\/privacy-full\">https:\/\/www.paypal.com\/webapps\/mpp\/ua\/privacy-full<\/a> )<br \/>\nVisa<br \/>\nMastercard (<a href=\"https:\/\/www.mastercard.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.mastercard.com\/<\/a>)<br \/>\nAmerican Express (<a href=\"https:\/\/www.americanexpress.com\/us\/content\/legal-disclosures\/privacy-center.html\">https:\/\/www.americanexpress.com\/us\/content\/legal-disclosures\/privacy-center.html<\/a> )<br \/>\nStripe (<a href=\"https:\/\/stripe.com\/nz\/privacy\">https:\/\/stripe.com\/nz\/privacy<\/a> )<\/p>\n<p>&nbsp;<\/p>\n<p>As part of the fulfilment of contracts, we set the payment service providers on the basis of Art. 6 para. 1 lit. b. DSGVO. Incidentally, we use external payment service providers on the basis of our legitimate interests. Art. 6 para. 1 lit. b. DSGVO in order to offer our users effective and secure payment options.<\/p>\n<p>Amongst the data processed by the payment service providers are inventory data, e.g. the name and the address, bank data, such as Account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, summary and recipient-related information. The information is required to complete the transactions. However, the data entered will only be processed and stored by the payment service providers. That We do not receive any account or credit card information, but only information with confirmation or negative disclosure of the payment. The data may be transmitted by the payment service providers to credit reporting agencies. This transmission aims at the identity and credit check. For this, we refer to the terms and privacy policy of payment service providers.<\/p>\n<p>For the payment transactions, the terms and conditions and the privacy notices of the respective payment service providers, which are available within the respective websites, or transaction applications apply. We also refer to these for further information and assertion of rights of withdrawal, information and other data subjects.<\/p>\n<p><strong>Administration, financial accounting, office organization, contact management<\/strong><\/p>\n<p>We process data in the context of administrative tasks and organization of our business, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the course of rendering our contractual services. The processing principles are Art. 6 para. 1 lit. c. DSGVO, Art. 6 para. 1 lit. f. DSGVO. The processing affects customers, prospects, business partners and website visitors. The purpose and interest in processing lie in administration, financial accounting, office organization, and data archiving, that is, tasks that serve to maintain our business, perform our duties and provide our services. The deletion of the data in terms of contractual performance and contractual communication corresponds to the information provided in these processing activities.<\/p>\n<p>We disclose or transmit data to the financial administration, consultants, such as tax accountants or auditors, and other fee agents and payment service providers. Furthermore, based on our business interests, we store information about suppliers, promoters and other business partners, e.g. for later contact. We generally store the majority of company-related data permanently.<\/p>\n<p><strong>Newsletter<\/strong><\/p>\n<p>With the following information, we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you agree to the receipt and the procedures described.<\/p>\n<p>Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter \u201cnewsletter\u201d) only with the consent of the recipient or legal permission. Insofar as the contents of a newsletter are concretely described, they are authoritative for the consent of the users. Incidentally, our newsletter contains information about our services and us.<\/p>\n<p>Double opt-in and logging: Registration for our newsletter is done in a so-called double-opt-in procedure. That After registration, you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with external e-mail addresses. The registration for the newsletter will be logged in order to prove the registration process according to the legal requirements. This includes the storage of the login and the confirmation time, as well as the IP address. Likewise, changes to your data stored with the shipping service provider will be logged.<\/p>\n<p>Credentials: To subscribe to the newsletter, it is sufficient to provide your e-mail address. Optionally, we ask you to give a name in the newsletter for your personal address.<\/p>\n<p>The dispatch of the newsletter and the associated performance measurement are based on the consent of the recipient&#8217;s acc. Art. 6 para. 1 lit. a Art. 7 DSGVO i.V.m \u00a7 7 Abs. 2 No. 3 UWG or if consent is not required, based on our legitimate interests in the direct marketing acc. Art. 6 para. 1 lt. F. DSGVO i.V.m. \u00a7 7 Abs. 3 UWG.<\/p>\n<p>The logging of the registration process is based on our legitimate interests in accordance with. Art. 6 para. 1 lit. f DSGVO. Our interest lies in the use of a user-friendly and secure newsletter system, which serves both our business interests and the expectations of the users and also allows us to prove our consent.<\/p>\n<p>Termination \/ Revocation \u2013 You may terminate the receipt of our newsletter at any time, ie. Revoke your consent. A link to cancel the newsletter can be found at the end of each newsletter. We may save the submitted email addresses for up to three years based on our legitimate interests before we delete them to provide prior consent. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for cancellation is possible at any time, provided that at the same time the former existence of consent is confirmed.<\/p>\n<p><strong>Google Tag Manager<\/strong><\/p>\n<p>https:\/\/marketingplatform.google.com\/about\/analytics\/tag-manager\/use-policy\/Google Tag Manager is a solution that allows us to manage so-called website tags through one interface (including, for example, Google Analytics and other Google marketing services in our online offering). The tag manager itself (which implements the tags) does not process users\u2019 personal data. With regard to the processing of users\u2019 personal data, reference is made to the following information about Google\u2019s services. Usage Policy: <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/tag-manager\/use-policy\/\">https:\/\/marketingplatform.google.com\/about\/analytics\/tag-manager\/use-policy\/<\/a><\/p>\n<p><strong>Google Analytics<\/strong><\/p>\n<p>Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO), Google Analytics uses a web analytics service provided by Google LLC (\u201cGoogle\u201d). Google uses cookies. The information generated by the cookie about the use of the online offer by the users is usually transmitted to a Google server in the USA and stored there.<\/p>\n<p>Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (<a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;status=Active\">https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;status=Active<\/a> ).<\/p>\n<p>Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data.<\/p>\n<p>We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.<\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">IP adresa zadan\u00e1 prohl\u00ed\u017ee\u010dem u\u017eivatele nebude slou\u010dena s dal\u0161\u00edmi \u00fadaji poskytnut\u00fdmi spole\u010dnost\u00ed Google. U\u017eivatel\u00e9 mohou ukl\u00e1d\u00e1n\u00ed soubor\u016f cookie zabr\u00e1nit odpov\u00eddaj\u00edc\u00edm nastaven\u00edm softwaru sv\u00e9ho prohl\u00ed\u017ee\u010de. U\u017eivatel\u00e9 mohou tak\u00e9 zabr\u00e1nit shroma\u017e\u010fov\u00e1n\u00ed dat generovan\u00fdch souborem cookie a souvisej\u00edc\u00edch s pou\u017e\u00edv\u00e1n\u00edm online nab\u00eddky spole\u010dnost\u00ed Google a zpracov\u00e1n\u00ed t\u011bchto dat spole\u010dnost\u00ed Google sta\u017een\u00edm a instalac\u00ed pluginu prohl\u00ed\u017ee\u010de, kter\u00fd je k dispozici na n\u00e1sleduj\u00edc\u00edm odkazu: <\/span><\/span><a href=\"http:\/\/tools.google.com\/dlpage\/gaoptout\"><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">http:\/\/tools.google.com\/dlpage\/gaoptout<\/span><\/span><\/a><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Dal\u0161\u00ed informace o vyu\u017e\u00edv\u00e1n\u00ed dat spole\u010dnost\u00ed Google, mo\u017enostech n\u00e1boru a zneva\u017eov\u00e1n\u00ed naleznete v Z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti Google (https:\/\/policies.google.com\/technologies\/ads) a v Nastaven\u00ed reklam Google ( <\/span><\/span><a href=\"https:\/\/myadcenter.google.com\/?sasb=true\"><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">https:\/\/myadcenter.google.com\/?sasb=true<\/span><\/span><\/a><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"> ).<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Osobn\u00ed \u00fadaje u\u017eivatel\u016f budou po 26 m\u011bs\u00edc\u00edch smaz\u00e1ny nebo anonymizov\u00e1ny.<\/span><\/span><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Google Universal Analytics<\/span><\/span><\/strong><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">V n\u00e1vrhu pou\u017e\u00edv\u00e1me Google Analytics jako \u201eUniversal Analytics\u201c. \u201eUniversal Analytics\u201c znamen\u00e1 proces Google Analytics, ve kter\u00e9m je anal\u00fdza u\u017eivatel\u016f zalo\u017eena na pseudonymn\u00edm ID u\u017eivatele, a t\u00edm je vytvo\u0159en pseudonymn\u00ed profil u\u017eivatele s informacemi z pou\u017e\u00edv\u00e1n\u00ed r\u016fzn\u00fdch za\u0159\u00edzen\u00ed (tzv. \u201ecross-device tracking\u201c).<\/span><\/span><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">C\u00edlen\u00ed pomoc\u00ed Google Analytics<\/span><\/span><\/strong><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">Pou\u017e\u00edv\u00e1me Google Analytics k zobrazov\u00e1n\u00ed reklam v r\u00e1mci Google a jeho p\u0159idru\u017een\u00fdch reklamn\u00edch slu\u017eeb pouze t\u011bm u\u017eivatel\u016fm, kte\u0159\u00ed projevili z\u00e1jem o na\u0161i online nab\u00eddku nebo kte\u0159\u00ed maj\u00ed ur\u010dit\u00e9 charakteristiky (nap\u0159. z\u00e1jem o konkr\u00e9tn\u00ed t\u00e9mata nebo produkty, kter\u00e9 nav\u0161t\u00edvili), kter\u00e9 odes\u00edl\u00e1me Googlu (tzv. \u201eremarketing\u201c nebo \u201epublikum Google Analytics\u201c). U remarketingov\u00e9ho publika chceme tak\u00e9 zajistit, aby na\u0161e reklamy spl\u0148ovaly potenci\u00e1ln\u00ed z\u00e1jmy u\u017eivatel\u016f.<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">\u00a9 Copyright 2021 Barcodes.cz s.r.o.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f Upraveno 13.listopadu 2026 V\u00e1\u017e\u00edme si va\u0161eho z\u00e1jmu o na\u0161e webov\u00e9 str\u00e1nky. Ochrana va\u0161eho soukrom\u00ed je pro n\u00e1s velmi d\u016fle\u017eit\u00e1. N\u00ed\u017ee v\u00e1s podrobn\u011b informujeme o nakl\u00e1d\u00e1n\u00ed s va\u0161imi \u00fadaji. Tyto z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f objas\u0148uj\u00ed povahu, rozsah &hellip; <a href=\"https:\/\/barcodes.cz\/en\/privacy-policy\/\">Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-nosidebar.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1391649","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Privacy Policy - Barcodes CZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/barcodes.cz\/en\/privacy-policy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Privacy Policy - Barcodes CZ\" \/>\n<meta property=\"og:description\" content=\"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f Upraveno 13.listopadu 2026 V\u00e1\u017e\u00edme si va\u0161eho z\u00e1jmu o na\u0161e webov\u00e9 str\u00e1nky. Ochrana va\u0161eho soukrom\u00ed je pro n\u00e1s velmi d\u016fle\u017eit\u00e1. N\u00ed\u017ee v\u00e1s podrobn\u011b informujeme o nakl\u00e1d\u00e1n\u00ed s va\u0161imi \u00fadaji. Tyto z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f objas\u0148uj\u00ed povahu, rozsah &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/barcodes.cz\/en\/privacy-policy\/\" \/>\n<meta property=\"og:site_name\" content=\"Barcodes CZ\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-13T16:24:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/barcodes.cz\/wp-content\/uploads\/sites\/140\/2021\/03\/cropped-CZ-Logo-square.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"27 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/barcodes.cz\\\/en\\\/privacy-policy\\\/\",\"url\":\"https:\\\/\\\/barcodes.cz\\\/en\\\/privacy-policy\\\/\",\"name\":\"Privacy Policy - Barcodes CZ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/barcodes.cz\\\/#website\"},\"datePublished\":\"2018-05-28T13:52:11+00:00\",\"dateModified\":\"2026-11-13T16:24:23+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/barcodes.cz\\\/en\\\/privacy-policy\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/barcodes.cz\\\/#website\",\"url\":\"https:\\\/\\\/barcodes.cz\\\/\",\"name\":\"Barcodes CZ\",\"description\":\"International Barcodes network - Czech Republic\",\"publisher\":{\"@id\":\"https:\\\/\\\/barcodes.cz\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/barcodes.cz\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/barcodes.cz\\\/#organization\",\"name\":\"Barcodes Czech Republic\",\"url\":\"https:\\\/\\\/barcodes.cz\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/barcodes.cz\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/barcodes.cz\\\/wp-content\\\/uploads\\\/sites\\\/140\\\/2017\\\/10\\\/Barcodes-CZ-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/barcodes.cz\\\/wp-content\\\/uploads\\\/sites\\\/140\\\/2017\\\/10\\\/Barcodes-CZ-logo.jpg\",\"width\":791,\"height\":194,\"caption\":\"Barcodes Czech Republic\"},\"image\":{\"@id\":\"https:\\\/\\\/barcodes.cz\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Privacy Policy - Barcodes CZ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/barcodes.cz\/en\/privacy-policy\/","og_locale":"en_US","og_type":"article","og_title":"Privacy Policy - Barcodes CZ","og_description":"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f Upraveno 13.listopadu 2026 V\u00e1\u017e\u00edme si va\u0161eho z\u00e1jmu o na\u0161e webov\u00e9 str\u00e1nky. Ochrana va\u0161eho soukrom\u00ed je pro n\u00e1s velmi d\u016fle\u017eit\u00e1. N\u00ed\u017ee v\u00e1s podrobn\u011b informujeme o nakl\u00e1d\u00e1n\u00ed s va\u0161imi \u00fadaji. Tyto z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f objas\u0148uj\u00ed povahu, rozsah &hellip; Continued","og_url":"https:\/\/barcodes.cz\/en\/privacy-policy\/","og_site_name":"Barcodes CZ","article_modified_time":"2026-11-13T16:24:23+00:00","og_image":[{"width":512,"height":512,"url":"https:\/\/barcodes.cz\/wp-content\/uploads\/sites\/140\/2021\/03\/cropped-CZ-Logo-square.jpg","type":"image\/jpeg"}],"twitter_misc":{"Est. reading time":"27 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/barcodes.cz\/en\/privacy-policy\/","url":"https:\/\/barcodes.cz\/en\/privacy-policy\/","name":"Privacy Policy - Barcodes CZ","isPartOf":{"@id":"https:\/\/barcodes.cz\/#website"},"datePublished":"2018-05-28T13:52:11+00:00","dateModified":"2026-11-13T16:24:23+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/barcodes.cz\/en\/privacy-policy\/"]}]},{"@type":"WebSite","@id":"https:\/\/barcodes.cz\/#website","url":"https:\/\/barcodes.cz\/","name":"Barcodes CZ","description":"International Barcodes network - Czech Republic","publisher":{"@id":"https:\/\/barcodes.cz\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/barcodes.cz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/barcodes.cz\/#organization","name":"Barcodes Czech Republic","url":"https:\/\/barcodes.cz\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/barcodes.cz\/#\/schema\/logo\/image\/","url":"https:\/\/barcodes.cz\/wp-content\/uploads\/sites\/140\/2017\/10\/Barcodes-CZ-logo.jpg","contentUrl":"https:\/\/barcodes.cz\/wp-content\/uploads\/sites\/140\/2017\/10\/Barcodes-CZ-logo.jpg","width":791,"height":194,"caption":"Barcodes Czech Republic"},"image":{"@id":"https:\/\/barcodes.cz\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/barcodes.cz\/en\/wp-json\/wp\/v2\/pages\/1391649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barcodes.cz\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/barcodes.cz\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/barcodes.cz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barcodes.cz\/en\/wp-json\/wp\/v2\/comments?post=1391649"}],"version-history":[{"count":6,"href":"https:\/\/barcodes.cz\/en\/wp-json\/wp\/v2\/pages\/1391649\/revisions"}],"predecessor-version":[{"id":1401654,"href":"https:\/\/barcodes.cz\/en\/wp-json\/wp\/v2\/pages\/1391649\/revisions\/1401654"}],"wp:attachment":[{"href":"https:\/\/barcodes.cz\/en\/wp-json\/wp\/v2\/media?parent=1391649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}